The Scrumptious Cake Company

Finally finished the assignment in Digital Graphics, which was to choose a project close to our hearts (I chose my own semi-imaginary cake business), research  similar businesses, come up with a brief, develop a specification, produce mood boards and concept development sketches before the final posters created in photoshop.

As I've previously blogged, all was going swimmingly until I stumbled over my own techno-inadequate toes.  But since then I've downloaded photoshop's free 30 day trial and worked really hard at grasping it.  I also take my laptop on the train every day which gives me nearly 2 hours to work.

Two of the finished posters have ended up pretty true to my original sketches, but the one on the right is the one which I believe is the most effective, the simplest design and it came from playing with photoshop and trying different ways of creating a flying cake.

The design which follows the original sketch most closely is probably my least favourite, and my original plans to use  photographs of my own home made cakes I quickly abandoned when I realised the quality of the images was not good enough.

















Our next project is to produce a full graphics package for a local company, or the marketing design for a board game or turning an old building into a night club or retail outlet.  Rather fancy the nightclub... but that's perhaps just because I rather fancy going to one!